BUILDING PURPOSEFUL BRANDS
Ok, think about this for a second. It's late at night and your scrolling through instagram? What captivates your attention? For me, it's all about those nicely curated photos that tell a story. Fun, bright and airy photos with bold pops of color really draw me in because it gives me inspiration and creative thoughts for my everyday life — both personal and professional. Brand images are crucial for any business looking to engage with their ideal client. It's all about the intention and thought of how you can be creative with your products and services to attract more leads.
Curating a beautiful set of images that portray who you are and what your business sells will make all the difference! So if you're ready to dive in and take your brand to the next level lets get started!
WHAT DOES A BRAND SESSION LOOK LIKE?
1. PROFESSIONAL BRAND PORTRAITS
Brand portraits are all about "THE FACE" of the business. You want to be able to connect with your ideal client on a personal and professional level so having a variety of brand portraits that reflects your brand aesthetic is the key to driving more leads.
It's important to think about what you want to convey and how you think your audience will respond. Color is a must, in my opinion. Whether that's through your outfit or the environment you choose to display. You just want to make sure to keep one aspect simple and the other with pops of color and texture. Props are another great accessory when curating your business portraits — the more the merrier! Choosing the right props will connect your brand images that tell the story you want your audience to see!
Now that we've got your portraits out of the way it's time to start the creative part of the brand session!
2. BRAND STORY TELLING
Great brand imagery is all about aesthetically pleasing photos. It's important to evaluate your business and put a list together on what you think should be conveyed through imagery. Sometimes, after making a list you see that some items might not be as concrete as others but there is always a way to get creative in order to demonstrate that particular item.
Before a brand shoot we will get together and discuss how you want to convey certain elements — most importantly what are you struggling the most with imagery and how can I assist you in marketing that particular product or service.
Brand shoots are always my favorite types of shoots because it's all about creativity and helping a business owner, like you, create beautiful and engaging photos that will have clients coming to you for services.
I am looking for brands who love to have fun and get creative when it comes to photography. If your visions align with mine then it's time to pull the trigger and book a brand shoot with me!
Will you be
a good fit?
1. Bright and bold colors with
a mixture of fun textures
2. Has a service they want to
showcase in a creative way
3. Loves working with creative
professionals and supports
all those involved
4. Wants to have fun creating
amazing brand content
Have I got you excited about a brand shoot for your business?
Here are some key features when you book a session with me!
– Full day shooting (I believe that's the best way to capture all the amazing content without feeling rushed)
– Multiple outfits and locations that encapsulates your brand
– hair and makeup to make you look your absolute best
– Planning and curating your shoot day around your products and services
– A full online gallery with commercial copyright